Attention Insight Heatmaps - An AI-driven design analysis tool for optimizing user attention and conversion rates.

## Purpose of Attention Insight Heatmaps Attention Insight Heatmaps is designed to assist designers in optimizing user experience (UX) and conversion rates by generating AI-powered attention heatmaps. These heatmaps predict where users are likely to focus visually, enabling data-driven design improvements before launch. ## Key Features of Attention Insight Heatmaps - **Conversion Rate Optimization**: Provides A/B testing insights without requiring real-time traffic or large sample sizes. - **UX Enhancement**: Predicts user interaction with designs to improve usability, especially in complex layouts. - **High Accuracy**: Achieves 96% accuracy for general predictions, 90% for web images, and 94% for non-web images, based on MIT datasets and 5.5 million eye-tracking studies. ## Supported Design Contexts The tool covers a wide range of applications, including: - **Desktop**: Landing pages, e-commerce sites, news/media pages. - **Mobile**: Mobile websites and app screens. - **Marketing Materials**: Social media graphics, ads, video thumbnails, presentations. - **Physical Media**: Packaging designs, in-store shelf displays, posters, and billboards. ## Usage in Design Workflow Common use cases include: - **Pre-launch Feedback**: Identifying potential design flaws before deployment. - **Design Iteration**: Adjusting layouts (e.g., button placement) based on attention metrics. - **Client Validation**: Demonstrating design effectiveness to stakeholders using objective data. - **Testing Scenarios**: Validating landing pages or ads for attention-grabbing elements. ## Data and Research Basis The tool leverages: - **MIT datasets** and **5.5 million eye-tracking studies** to achieve its claimed 96% prediction accuracy. - Specialized accuracy rates: 90% for web images and 94% for non-web images. ## Access and Availability The tool is available via: - [Official Website](https://www.attentioninsight.com) for plugins (e.g., Figma) and pricing. - Platforms like Figma Community, Chrome Web Store, and LinkedIn. ## Unique Aspects - **Physical Design Support**: Unlike most digital-focused tools, it analyzes physical media (e.g., packaging, posters). - **Pre-launch Focus**: Provides predictive insights without requiring live user data. - **Academic Rigor**: High accuracy backed by large-scale eye-tracking research. ### Citation sources: - [Attention Insight Heatmaps](https://www.attentioninsight.com) - Official URL Updated: 2025-04-01