What is Hui Wa?
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Hui Wa is an AI-driven e-commerce marketing content creation platform launched by Alibaba Group. It is specifically designed for merchants and influencers on platforms such as Taobao, Tmall, JD.com, and Little Red Book. The platform leverages AI technology to generate high-quality commercial photos, copywriting, videos, and virtual models, among other features, to enhance marketing efficiency and brand appeal.